Legacy Sales
The Client Centered, Product Driven Business Model
Course Description
The Client-Centered, Print-Driven Business Model for Photographers
Creative Entrepreneur & Educator
Makayla Jade
Makayla Jade, owner of The Harris Company and HCo Business, offers an elevated photography & cinematography experience to couples & creative business owners . The Harris Company is recognized for its state-of-the art wedding & brand films, award winning photography, industry-leading conditioned workflows and unique approach to educating clients and generating revenue using innovative video marketing techniques.
Course curriculum
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1
FREE Preview- Legacy Sales
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Selling to Millennials - LIVE TALK
FREE PREVIEW -
How to Sell without a Studio
FREE PREVIEW -
Handling Objections, Tough Questions, & Awkward Conversations
FREE PREVIEW -
How to find clients that value print (and are willing to pay!)
FREE PREVIEW -
Non-Sleazy Sales: 4 Steps for Smooth, Simple Sales
FREE PREVIEW -
IPS Excuses
FREE PREVIEW
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2
WEEK ONE - Laying the Groundwork
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Update!
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WEEK ONE VIDEO: Building a Business Plan (& how important it is to ensure your success & sustainability)
FREE PREVIEW -
Simple Business Plan
FREE PREVIEW -
Finding Your Why
FREE PREVIEW -
Profit Margin Spreadsheet - Numbers
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Profit Margin Spreadsheet- EXCEL
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Pricing Guide Template
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3
WEEK TWO - Resources and Tools
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WEEK TWO VIDEO: BEST Selling Products, What to Sell & What Samples to Order
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Navigating Customizations
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Sample Room #1
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Sample Room #2
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Sample Room #3
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Using Roes- Millers
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Before you start designing cards, watch this tutorial
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STOCK PHOTOS- free for your use
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4
WEEK THREE- Pricing for Profitability
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WEEK THREE VIDEO: Pricing & Building Collections
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Design Session Pricing Template
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Product Pricing Worksheet
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HCo Service Collections
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Pricing Guide Explanation
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WeddingDesignSessionCollections
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5
WEEK FOUR- Workflows that Work
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WEEK FOUR VIDEO: Workflows, Studio Policies, Client Experience
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Questionnaires that Guide to BUY - Engagement
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Completed Questionnaire Example
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Order Session Schedule
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Signature Album Promo Video
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How to Create an Epic Experience Guide
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Experience Guide Video
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EPIC EXPERIENCE GUIDE
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STUDIO WORKFLOW - FULL
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6
WEEK FIVE - Insightful Dialogue
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WEEK FIVE VIDEO: Overcoming Objections, Awkward Questions, and Selling the Value of Print
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CleverConversations- What to say to past clients
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Benefit of Professional Prints
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ASKING FOR REVIEWS- TEMPLATES
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7
WEEK SIX - Successful Sales Sessions
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WEEK 6: Preparing for the Sale, Controlling the Sales Environment, How to Close the Sale, and How to Market the Experience
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Order Session Schedule
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LIVE Virtual Sale w. Commentary
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LIVE Virtual Wedding Sale
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Tell us what you think!
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8
BONUS: Dealing with Difficult Clients
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***READ FIRST***
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Setting Expectations - When to talk pricing & policies
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Protecting your Business - What to do when something bad happens
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Legal Action? What do to when a situation gets REALLY bad.
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9
BONUS: The Complete Business Blueprint
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UPDATE*
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HCO Workflow Roadmap
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HCO Email Templates FULL
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Pre-Consult Questionnaire
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Pre-Engagement Session Questionnaire
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Pre-Wedding Questionnaire
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Client Spotlight Questionnaire
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BONUS: Holiday Email Templates
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Signature Album Questionnaire
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Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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Get started now
$997.00
Regular price
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Get started now
6 x $267.00
Payment Plan, $267 x 6 mo.