Course Description

Creative Entrepreneur & Educator

Makayla Jade

Makayla Jade, owner of The Harris Company and HCo Business, offers an elevated photography & cinematography experience to couples & creative business owners . The Harris Company is recognized for its state-of-the art wedding & brand films, award winning photography, industry-leading conditioned workflows and unique approach to educating clients and generating revenue using innovative video marketing techniques.

Course curriculum

  • 1

    LESSON 1: Business Planning & Building Your Manifesto

    • Intro & Getting Started

    • Basic Business Plan

    • Breakeven Worksheet FOR MAC (NUMBERS)

    • Breakeven Worksheet FOR PC/MAC (EXCEL)
  • 2

    LESSON 2: Discovering Your Difference & What to DO With It!

    • Overview

    • Advancing your Edge- Market Analysis

    • What to do with your Difference

    • Creating your Compelling Statement
  • 3

    LESSON 3: Portfolios that WOW

    • Curating your Portfolio
  • 4

    LESSON 4: Websites that Convert

    • Website Checklist

    • How to Get More Leads

  • 5

    LESSON 5: The 90 Day Marketing Plan

    • Measurable Marketing Goals

    • Planning your Marketing Calendar
  • 6

    LESSON 6: Secrets to Social Media

    • Secrets to Social Media
  • 7

    LESSON 7: Pricing & Building Collections

    • Building Collections Guide

    • Building Collections Walk-Thru
  • 8

    LESSON 8: Relationships for Referrals

    • Networking Plan Worksheet

    • Building a Networking Plan
  • 9

    LESSON 9: What To Do With A Lead

    • What to Do with a Lead- TIPS & IDEAS!

    • HCO Lead Sequence
  • 10

    LESSON 10: Client Consults & Closing

    • Consults & Closing - 4 STEPS

    • MARKETING CATALOG TEMPLATE- FUNDY
  • 11

    **BONUS** Proven Profitable Promotions

    • Successful Mini Sessions
  • 12

    **BONUS** Bridal Shows

    • Bridal Show Checklist

    • How to Design Your Booth- FREE TOOL

    • Bridal Show Success

    • Bridal Show Follow Up Sequence

    • Branded & Booked Review